What is a Brand?
A brand is the name of your product or service and the shape that represents it. In more clear terms, a brand is the entirety of the characteristics of a product, service, person or institution. These can be listed as image, recognition, reliability, culture, sustainability, reputation and promise.
The use of “brand” in the modern sense was carried out by the owners of large animal herds in the mid-19th century. The aim was to prevent animals moving from the southwest to the midwest from mixing with other herds. In short, the perception of the brand in the 19th century was just like in ancient times: Difference
Legally, a brand is the identity of the products/services of a manufacturer or seller and the symbol and name that distinguishes these goods from competitors. A brand is a sign that introduces the rightful owner as a symbol of both quality, “honest work” and “business volume”. It is a dynamic that establishes a relationship between businesses and customers. A brand that has established a strong relationship with its customers has the ability to distinguish, create preferences and provide prestige.
Trademark Registration in Turkey
The term of trademark registration protection in Turkey is 10 years from the date of application. Trademark protection can be continued for an unlimited period provided that the trademark is renewed at the Turkish Patent and Trademark Office in every 10-year period.
ALTINDERE PATENT offers you the following solutions for trademark registration in Turkey:
Before the trademark application is made, free trademark compliance research and risk analysis regarding the registrability of the trademark requested
Filing the application with TURKPATENT and monitoring the application
Following up and evaluating possible objections from third parties during the 2-month announcement phase of the application
Completion of the trademark registration process and sending the registration certificate
Following up the trademark renewal process after registration
Following up the official trademark bulletins published every month, monitoring similar trademarks, filing their notifications and objection procedures with TURKPATENT
Filing of trademark transfer, license procedures and registration of structural changes such as address, title changes, mergers, divisions in the registry
Trademark usage research
Preparation of trademark usage proof file
Monitoring the application of competitors
Well-known trademark application
Trademark Registration Abroad
The scope of the right arising from the registration of trademarks is territorial. According to the principle of territoriality, the rights of a person who has obtained a trademark right in a country are only valid within the borders of that country, and in order for the trademark owner to have a valid trademark right in other countries, he/she must also register his/her trademark in the offices of the countries in which he/she requests protection. Therefore, if your trademark is used in a country other than Turkey or if you plan to use it, a trademark registration application must be made in that country or countries as well.
The following methods can be preferred when registering a trademark abroad:
National Trademark Registration Application
In the requested country, as in Turkey, a trademark registration application can be made directly to the relevant Trademark and Patent Office through local trademark attorneys residing in that country.
Altindere Patent provides services for trademark registration transactions in over 190 countries. You can contact Altindere Patent experts for trademark registration procedures in the country/countries you wish.
International Trademark Application Made Through WIPO (World Intellectual Property Organization) Within the Framework of the Madrid Protocol
Application is made through WIPO (World Intellectual Property Organization) by selecting the countries you want from the 115 countries that are members of the Madrid Protocol.
The main advantages of the Madrid Protocol application are as follows:
Ensuring that trademarks are registered in more than one country with a single application and a single language
More economical than national applications
Transactions such as title and address changes that need to be recorded in the registry can be made with a single application rather than in individual countries
Different countries can be included in the application within the scope of the country addition application after the application is made
*In order to benefit from this application method, your trademark must be registered or have a registration application in Turkey.
*International registration is dependent on the registration you receive in the office of origin, i.e. Turkey, for 5 years. If your registration in Turkey is invalid for any reason within the first 5 years, the international trademark registration will also be invalid.
European Union Trademark Application (EUTM)
It is an application system that provides protection with a single application in all member countries of the European Union. It is a system in which all member countries are accepted as a single country. Therefore, if your trademark is rejected in one of the member countries, the trademark is considered rejected in all countries. Within the scope of the Madrid Protocol, EU countries can be preferred as a single country.
*If the trademark is not used for 5 years without a valid reason after it is registered, it is a reason for cancellation of the trademark.
OAPI System Application in Africa
The OAPI system is an application system valid in African countries whose official language is French. If protection is obtained, the registration is valid in all countries, and the rejection of the trademark in one of the countries causes the trademark to be rejected in all countries.
Within the scope of the Madrid Protocol, OAPI countries can be preferred as a single country.
Administrative Processes
Administrative processes cover the processes carried out by official authorities from the application stage to the registration stage for the protection of industrial rights. As Altındere Patent, we provide end-to-end tracking services for the following types of rights under this heading:
– Trademark
– Design
– Overseas Trademark Registration, Tracking, Renewal, Objections, License and Transfer Procedures.
– Overseas Design Registration, Tracking, Renewal, Objections, License and Transfer Procedures.